We are thrilled to present a curated selection of our noteworthy titles published in August 2023. If you are an educator teaching a related course and wish to request an inspection copy for evaluation, we invite you to click on the book cover, link, or button below. Alternatively, you can reach out to us via email at email@example.com.
In the 21st century, digital storytelling has become an essential skill for professionals in various fields, including business, communication, marketing, and journalism. This book teaches how to adapt traditional narratives for digital platforms, emphasizing co-creative methods and the integration of arts and humanities-based models with business theory. It addresses challenges in the digital world, such as reputation management and the role of collective narratives. The key principle is that as we become more digital, we crave authentic human connections, and digital storytelling can bridge this gap.
Taking a very hands-on approach with the use of real-world datasets, case studies, and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables, and questions to help facilitate learning.
This book emphasizes the need to combine learning and design theories for successful training programs and provides a step-by-step process for developing learning objectives. This text considers the small business perspective while introducing the ADDIE model as an overarching framework for the training process and examining the relationship between change management and training.