Observed on February 11 every year, the International Day of Women and Girls in Science honors the contributions women and girls make to the fields of science, technology, engineering, and mathematics (STEM). The day also serves to raise awareness of the gender gap that persists within the area and aims to motivate more women andContinue reading “International Day of Women and Girls in Science 2023”
Category Archives: Marketing
This International Women’s Day, Let’s #BreakTheBias
Today is not your average day, it’s a day we’ve specially set aside to take a moment to take a pause to reflect and celebrate the tremendous commitment, courage, and power of women all over the world, from all works of life. Today is International Women’s Day, and this year we #BreakTheBias. As a workplaceContinue reading “This International Women’s Day, Let’s #BreakTheBias”
Creating shareability: It’s about fun, fun, fun.
On social media, creating organic growth in followers is often directly related to how often pictures, videos or other posts get shared. But what creates shareability online? For (traditional) WOM several research studies have shown that people speak mostly about impressive experiences, often those that are relevant to the other person they are directly speakingContinue reading “Creating shareability: It’s about fun, fun, fun.”
Ever wondered… why do people like to vent online?
When going to online review sites, you often notice some reviews raging wildly about how bad the product is, the service, just about anything… Have you ever wondered why do people love to vent online? Electronic “venting” behaviour is well known, and so are the concerns and potential consequences. Yet, while there is much discussionContinue reading “Ever wondered… why do people like to vent online?”
From conspicuous consumption to zero-waste? And what does Social Media and the Pandemic have to do with it?
The creation of conspicuous consumption, i.e. purchasing expensive goods to wastefully display wealth rather than fulfil any actual needs, has been a significant criticism of marketing – and indeed neo-liberalism. There is much evidence of this happening worldwide: Virtually everywhere, as incomes rose, consumption of non-essential items rose – and people were wearing, using, driving,Continue reading “From conspicuous consumption to zero-waste? And what does Social Media and the Pandemic have to do with it?”
More fun to play with: Why you should gamify your marketing!
Marketing is very much about making things fun. Negativity doesn’t sell – neither products nor does it, in social marketing, help change behaviour in the long run. So while making things fun seems an easy task, it often isn’t. But, there is a secret weapon for the marketeer: to gamify the desired behaviour. Marketing isContinue reading “More fun to play with: Why you should gamify your marketing!”
Nothing as pragmatic as a good theory
When I sat out to write “Social Media Marketing: Theories & Applications” the question I often got was how I could write a book about theories in social media marketing, implying that social media was brand new (at the time!), and that absolutely no theory could exist that could apply to such a disruptive development.Continue reading “Nothing as pragmatic as a good theory”
Have a New Year’s Resolution? Here’s how Social Media can help!
It’s that time of the year, where many of us have made great New Year’s resolutions, determined to start the year on a good note. In fact, the tradition of creating New Year’s resolutions has a tremendously long tradition. The Babylonians (around 1800 BC) made promises to their gods at the beginning of their year,Continue reading “Have a New Year’s Resolution? Here’s how Social Media can help!”