Ever wondered… why do people like to vent online?

When going to online review sites, you often notice some reviews raging wildly about how bad the product is, the service, just about anything… Have you ever wondered why do people love to vent online? Electronic “venting” behaviour is well known, and so are the concerns and potential consequences. Yet, while there is much discussionContinue reading “Ever wondered… why do people like to vent online?”

From conspicuous consumption to zero-waste? And what does Social Media and the Pandemic have to do with it?

The creation of conspicuous consumption, i.e. purchasing expensive goods to wastefully display wealth rather than fulfil any actual needs, has been a significant criticism of marketing – and indeed neo-liberalism.  There is much evidence of this happening worldwide: Virtually everywhere, as incomes rose, consumption of non-essential items rose – and people were wearing, using, driving,Continue reading “From conspicuous consumption to zero-waste? And what does Social Media and the Pandemic have to do with it?”

More fun to play with: Why you should gamify your marketing!

Marketing is very much about making things fun. Negativity doesn’t sell – neither products nor does it, in social marketing, help change behaviour in the long run. So while making things fun seems an easy task, it often isn’t. But, there is a secret weapon for the marketeer: to gamify the desired behaviour.  Marketing isContinue reading “More fun to play with: Why you should gamify your marketing!”

Nothing as pragmatic as a good theory

When I sat out to write “Social Media Marketing: Theories & Applications” the question I often got was how I could write a book about theories in social media marketing, implying that social media was brand new (at the time!), and that absolutely no theory could exist that could apply to such a disruptive development.Continue reading “Nothing as pragmatic as a good theory”

Have a New Year’s Resolution? Here’s how Social Media can help!

It’s that time of the year, where many of us have made great New Year’s resolutions, determined to start the year on a good note. In fact, the tradition of creating New Year’s resolutions has a tremendously long tradition. The Babylonians (around 1800 BC) made promises to their gods at the beginning of their year,Continue reading “Have a New Year’s Resolution? Here’s how Social Media can help!”