More fun to play with: Why you should gamify your marketing!

Marketing is very much about making things fun. Negativity doesn’t sell – neither products nor does it, in social marketing, help change behaviour in the long run. So while making things fun seems an easy task, it often isn’t. But, there is a secret weapon for the marketeer: to gamify the desired behaviour.  Marketing isContinue reading “More fun to play with: Why you should gamify your marketing!”