Get ready for an exciting rendezvous in the 6th installment of our “In Conversation with Sage Authors” series! This time, we are thrilled to have the esteemed Dr Al Marshall, the brilliant author of “Market Research: A Managerial Approach” in the spotlight. Join us as we uncover the driving force behind his passion for marketingContinue reading “In Conversation with Al Marshall”
Tag Archives: marketing
More fun to play with: Why you should gamify your marketing!
Marketing is very much about making things fun. Negativity doesn’t sell – neither products nor does it, in social marketing, help change behaviour in the long run. So while making things fun seems an easy task, it often isn’t. But, there is a secret weapon for the marketeer: to gamify the desired behaviour. Marketing isContinue reading “More fun to play with: Why you should gamify your marketing!”
Nothing as pragmatic as a good theory
When I sat out to write “Social Media Marketing: Theories & Applications” the question I often got was how I could write a book about theories in social media marketing, implying that social media was brand new (at the time!), and that absolutely no theory could exist that could apply to such a disruptive development.Continue reading “Nothing as pragmatic as a good theory”
Have a New Year’s Resolution? Here’s how Social Media can help!
It’s that time of the year, where many of us have made great New Year’s resolutions, determined to start the year on a good note. In fact, the tradition of creating New Year’s resolutions has a tremendously long tradition. The Babylonians (around 1800 BC) made promises to their gods at the beginning of their year,Continue reading “Have a New Year’s Resolution? Here’s how Social Media can help!”