When I sat out to write “Social Media Marketing: Theories & Applications” the question I often got was how I could write a book about theories in social media marketing, implying that social media was brand new (at the time!), and that absolutely no theory could exist that could apply to such a disruptive development.Continue reading “Nothing as pragmatic as a good theory”
Tag Archives: social media marketing
Have a New Year’s Resolution? Here’s how Social Media can help!
It’s that time of the year, where many of us have made great New Year’s resolutions, determined to start the year on a good note. In fact, the tradition of creating New Year’s resolutions has a tremendously long tradition. The Babylonians (around 1800 BC) made promises to their gods at the beginning of their year,Continue reading “Have a New Year’s Resolution? Here’s how Social Media can help!”